Frequently Asked Questions

The DeDeDe Method is a three-step framework for designing AI-agnostic workflow automations. DeDeDe stands for Deconstruct → Design → Decouple.

Instead of teaching you which buttons to push in a specific AI tool, it teaches you to think about your work in terms of logic and systems — so your automations work with any AI tool, today and in the future.

• Deconstruct: Break any workflow down to its atomic logical steps — inputs, transformations, outputs — before touching any AI tool.
• Design: Build a tool-neutral automation blueprint that specifies what needs to happen, not how a particular tool should do it.
• Decouple: Implement the automation in a way that separates logic from tool execution, so you can swap tools without redesigning from scratch.

The result is an automation that survives tool changes, works across your team, and gets easier to build each time you use the method.

The DeDeDe Method is built primarily for product managers and product leaders, but it applies to any knowledge worker who processes information, creates documents, or coordinates people.

You'll get the most value if you:

• Spend 2+ hours per week on repetitive writing tasks (sprint summaries, status updates, documentation)
• Have tried AI tools but find the results inconsistent or the workflow too fragile
• Want to build automation that you can actually hand off to a colleague
• Are tired of rebuilding your workflow every time an AI tool changes

The method works at both the individual contributor level (personal workflows) and the leadership level (team-wide automation playbooks).

No. The DeDeDe Method is designed for product managers, not engineers. You don't need to write code, configure APIs, or have any technical background.

The method is about thinking clearly about your work — identifying logical steps, specifying inputs and outputs, designing for change. These are analytical skills, not technical ones. If you can write a clear brief or a product spec, you have everything you need to apply DeDeDe.

During the workshop, all technical implementation is done using accessible, no-code-friendly approaches that any PM can operate.

Prompt engineering courses teach you to write better instructions to AI tools. The DeDeDe Method teaches you to think more clearly about your work, then translate that thinking into tool-independent automation blueprints.

The key difference: when a tool changes, prompt engineering skills expire. DeDeDe skills don't. Because the DeDeDe Method operates at the level of workflow logic — not tool syntax — your automations remain valid when the AI landscape shifts.

We're not against prompt engineering. Within the DeDeDe framework's Design step, understanding how to communicate clearly with AI models is genuinely useful. But it's one element inside a larger framework, not the framework itself.

Read our full comparison article →

That's exactly the point of DeDeDe — it was designed for a world where AI tools change constantly.

Because your automations are built at the logic level (not the tool level), when a tool updates or you switch to a better one, you only need to update the execution layer — not redesign the automation from scratch. Your blueprints remain valid; only the tool-specific implementation details change.

Think of it like an architecture diagram versus an implementation. When you replace a database, you don't redraw the architecture — you just swap the component. DeDeDe gives you the architecture. The tool is just a component.

Read more on why AI-agnostic skills matter →

We demonstrate the DeDeDe Method using several AI tools during the workshop — typically ChatGPT, Claude, and at least one other current model — to prove that the method works across different AI systems.

However, the method itself is tool-agnostic: you'll learn to build automations that work with any AI assistant. You don't need to subscribe to any specific tools before the workshop. We'll make sure you have access to everything you need on the day.

Both — and the method scales across both levels.

Individual contributors use DeDeDe to build personal workflow automations that save hours every week: sprint prep, user research synthesis, documentation, stakeholder communications.

Product leaders and managers use the DeDeDe Method to build team-wide automation playbooks — shared blueprints that any team member can use, maintain, and extend without the "AI person" dependency. This is where the compounding ROI really shows up.

During the workshop, we'll tailor exercises to your specific role and the workflows you want to automate.

The AI-Agnostic PM Workshop is a full-day, in-person workshop on April 20, 2026, at Bezoekerscentrum Natuurmonumenten in 's-Graveland, Netherlands.

The day runs from 10:00 to 16:00 and is structured as follows:

• Morning (10:00–12:00): DeDeDe Method theory, applied examples, and guided group exercises through all three steps
• Lunch (12:30–13:30): Included, with time for conversation and networking
• Afternoon (13:30–15:30): Hands-on workshop — you work on your own real workflows, building at least one working automation
• Wrap-up (15:30–16:00): Automation showcase, Q&A, and next steps

Maximum 20 participants to ensure personal attention and direct input from Martijn on your specific workflows.

Join the waitlist for the next cohort at workshop page. We run the workshop 3–4 times per year.

Waitlist members receive:

• Early bird pricing on new dates (often €200 off regular price)
• First access before dates are announced publicly
• Access to our free pre-workshop email series on DeDeDe fundamentals

If your organisation needs training sooner, we also offer private workshops — contact us at info@groupeffort.nl.

The NEXT Morning Guarantee™ is simple: if you attend the full workshop and do not have at least one working AI-assisted automation for your own real workflow by the end of the day, you get a full refund — no questions asked.

We don't ask you to prove it. We trust that if you did the work during the day and didn't get a result, you deserve your money back. Period.

Why "NEXT Morning"? Because we want you to wake up the next morning and immediately use what you built — not wonder if it was worth it. That's the bar we hold ourselves to.

In practice, 100% of participants who attend the full workshop leave with a working automation. But the guarantee is real, and it means your investment carries zero risk.

Yes, absolutely. We issue proper VAT invoices to companies, including Dutch and EU companies. This makes the workshop expensable as professional development in most organisations.

Options:

• Book online and request an invoice: Email info@groupeffort.nl with your company details after completing the booking form
• Request a quote or PO first: Contact us before booking if your procurement process requires a formal quote or purchase order
• L&D budget: We can provide a one-page training description and learning objectives suitable for internal approval processes

Yes. Group pricing applies automatically:

• 3–4 participants from the same company: 15% off per person
• 5+ participants: Contact us — we'll discuss either a larger group discount or a private workshop

Private workshops are available for organisations that want the full DeDeDe training exclusively for their team, at their location or ours. These are typically priced on a per-day basis and can accommodate up to 20 participants.

Contact info@groupeffort.nl to discuss group bookings.

Workshop participants consistently report saving 2–4 hours per week within the first month of applying the DeDeDe Method.

The most common wins are in:

• Sprint reporting — generating first-draft sprint summaries from ticket data in minutes instead of hours
• Stakeholder updates — automating the weekly "what we shipped / what's next" communication
• User research synthesis — structuring and summarising interview notes automatically
• Feature documentation — turning brief notes into structured product briefs or user stories

More importantly, those savings compound: each new automation you design takes less time than the last, as you build pattern recognition and a personal library of reusable blueprint components.

Most participants hit ROI within 4–6 weeks.

At a conservative estimate of saving 2 hours per week, and assuming an average PM's effective hourly rate of €80–€120/hour:

• 2 hours/week × €80/hour = €160/week in time saved
• €799 early bird ÷ €160/week = ROI in approximately 5 weeks

That calculation doesn't include the compounding effect of building additional automations, or the team-level multiplier if you're a product leader sharing the method with your team.

The early bird price of €799 represents less than 10 hours of a typical senior PM's time. Most automations save more than that in their first month.

The DeDeDe Method was developed by Martijn Versteeg of Group Effort through four years of working with product teams across the Netherlands, Belgium, and Germany.

After coaching 286+ product leaders and noticing the same patterns repeatedly — tool churn, brittle automations, non-transferable workflows, the "AI person" dependency — Martijn formalised the three-step framework that had been working implicitly in the best-performing teams he'd worked with.

The insight was straightforward but counterintuitive: the problem was never the AI tool. The problem was that product managers were building on tools instead of building on systems.

The method was first taught publicly in 2025 and has since been applied by product teams across multiple industries and company sizes. Every workshop cohort produces new case studies and refinements that feed back into the curriculum.