Practical thinking on AI-agnostic product management, workflow automation, and what it means to build durable skills in a world where AI tools change every quarter.
Written by Martijn Versteeg, founder of Group Effort and creator of the DeDeDe Method.
Tool loyalty is liability. Every PM who built their workflow around a single AI platform in 2024 had to rebuild from scratch in 2025. Here's why the best product managers are building systems — not learning features.
Prompt libraries are the new shortcut manuals — and they have the same shelf life. Here's why building a mental framework beats memorizing a collection of magic phrases, and how the DeDeDe Method creates lasting leverage.
New articles published every two weeks. Topics include: stakeholder communication automation, user research synthesis, sprint retrospective workflows, and more.
Walk through the Deconstruct phase for a sprint review workflow — step by step.
A real case study from a PM team that applied DeDeDe to their research pipeline.
The second DeDeDe step in detail — how to turn workflow atoms into a working automation spec.