Strategy
Why Being AI-Agnostic Is the Most Important Skill for Product Managers in 2026
Tool loyalty is liability. Here's why the best PMs are building systems, not learning features.
Product & Tech Leadership — Netherlands
Stop chasing AI tools.
Start automating your work.
Three steps that turn how you work today into something AI runs for you. No tech background needed.
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286+ product leaders trained
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Across Europe
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Work with 286+ leaders
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Based in Hilversum, NL
Sound familiar?
The AI Treadmill Is Exhausting Everyone
Product managers are spending more time learning new AI tools than actually building better products.
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Tool Churn
Every quarter brings a new "essential" AI tool. You spend days onboarding — then it changes again.
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Shallow Automation
Copy-pasting prompts isn't automation. It's manual work with extra steps and zero scalability.
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No Transferable Skill
When a tool changes its pricing or API, everything you built breaks. You're back to zero.
The problem isn't the tools. The problem is building on tools instead of systems.
The Solution
Meet the DeDeDe Method
DeDeDe is a three-step methodology for mapping, redesigning, and automating the way you work. Instead of learning tool features, you learn to think in systems. The result: automations that survive tool changes, team handoffs, and company pivots.
DeDeDe stands for Deconstruct → Design → Deploy. Each step builds on the last to produce a working automation blueprint that any AI tool can execute.
Created by Martijn Versteeg (Group Effort), the DeDeDe Method has been applied by product teams across the Netherlands, Belgium, and Germany.
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DE
Deconstruct
Write down exactly how you work now. Nothing hidden, nothing assumed.
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DE
Design
Redesign the ideal version. You decide what stays, what changes, what gets automated.
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DE
Deploy
Turn it into automation. Your AI runs it for you.
One method. Any AI tool. Permanent skill.
Who it's for
Built for Product Managers. Useful for All Knowledge Workers.
If you manage complexity, communicate across teams, and need to ship results faster — DeDeDe is for you.
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Product Managers
Automate sprint prep, stakeholder updates, feature documentation, and discovery synthesis. Ship faster without burning out.
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Product Leaders
Build team-wide automation playbooks. Reduce decision-making overhead. Create scalable processes that don't depend on heroes.
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Knowledge Workers
Anyone who processes information, creates documents, or coordinates people can apply the DeDeDe Method to reclaim hours every week.
286+
Product leaders trained across Europe
3
Steps to a working automation
1 day
Workshop to first working automation
100%
Refund if no automation by end of day
Trusted across Europe
286+ Product Leaders. One Method.
Product managers from startups to enterprises across the Netherlands, Belgium, and Germany use the DeDeDe Method to build automations that outlast any AI tool.
286+
Product Leaders Trained
Across the Netherlands, Belgium & Germany
6h+
Saved Per Week on Average
Reported by participants 30 days post-workshop
100%
Leave With a Working Automation
Reported by participants after applying the method
From the blog
Learn the Thinking Behind the Method
Method Deep Dive
DeDeDe vs Prompt Engineering: Why Method Beats Memorization
Prompt libraries are the new shortcut manuals. Here's why that's exactly the wrong approach.